What We Do

Decoding and directing the implicit

decode develops strategies for successful branding based on neuropsychological insights and advises companies about decoding, positioning and directing their brands.

The Brand Code-Management™-Process that we have developed and validated offers a platform for the management of brands and communications, which enables functional, emotional and implicit brand values to be steered.

We measure and analyze implicit effects and thereby go far beyond just gathering the explicit effects of communication.

Our goal is to strengthen the uniqueness of a brand with relevant insights and key indicators and to maximize the return of our customers' marketing investment.

decode offers:

• Neuropsychological branding

  Position and steer your brand with Brand Code-Management™ - the only branding process on the market that is based on neuropsychological insights.

• Implicit & efficient brand communication

  Implement strategies effectively - we help with the effective and right strategic approach to the implicit system, which is key for brand communication.

• Implementation & support of change management processes

• Brand controlling

  Ensuring success – using analyses of the implicit effect to illustrate emotional and implicit contents and to show the development of a brand.

• Seminars & presentations