Brand Code-Management™ – from strategy to execution
Based on scientific findings from neuro-psychology and behavioral economics, our Brand Code-Management™ process offers a validated platform from which to manage a brand at its implicit level. This enables the brand’s ‚added value‘ to be systematically controlled and fully utilised in the pursuit of sales. We help companies in the development of brand strategy and in its execution, steering and controlling.
Optimising the Marketing Mix for increased ROMI
What makes advertising effective? How should packaging be designed? When do promotions work best? What’s the most effective product strategy? What tangible properties must the product have? These are real, everyday issues in Marketing for which science can provide proven principles and guidelines. These guidelines help to create a more efficient Marketing Mix, thereby boosting Return on Marketing Investment (ROMI). At every step of the Marketing process we support businesses to align their Marketing Mixes with their customers‘ crucial implicit mechanisms.