Johannes Schneider is an accomplished brand strategist with much experience in international advertising agencies. A certified psychologist with an emphasis on marketing and advertising psychology, he is a passionate brand specialist who has experience with reputable international consumer goods brands and is an expert in the development and implementation of brand and communications strategies. Before he switched to decode, Johannes was Planning Director at BBDO Dusseldorf where he had strategic responsibility for the global budget of Braun. Previously, as a strategic planner at JWT and Publicis Sasserath in Frankfurt, he worked with different brands from Nestlé, Procter & Gamble and Bongrain, among others. Before starting his career in advertising, Johannes worked in qualitative market research for three years. Since 2003, he has held a lectureship at the Institute for Psychology of the Johannes Gutenberg University in Mainz.
Johannes Schneider
(Partner)
