Dirk Held

(Founder & joint Managing Director)

Dirk Held is an established expert in psychological market research with much consulting experience in different sectors. He is a certified psychologist and completed a Masters of Business Administration at the renowned Business School of the University of Bradford (Great Britain). Dirk Held is a lecturer at the School of Psychology at the Johannes Gutenberg University and the Steinbeis College in Berlin.

Publications

Portrait Dirk Held