Dr. Dirk Held

(Founder & joint Managing Director)

Dr. Dirk Held is the author of several books on the topic of Neuromarketing and, together with Dr. Christian Scheier, founded decode marketing consultancy in 2007. Dr. Held has a PhD in Psychology and is an established expert in psychological market research, with much consulting experience in different sectors. He completed a Masters of Business Administration at the renowned Business School of the University of Bradford (Great Britain). Dr. Dirk Held is a lecturer at the School of Psychology at the Johannes Gutenberg-University and the Steinbeis-College in Berlin.



Portrait Dr. Dirk Held