Publikationen
Dr. Christian Scheier and Dirk Held are the authors of the bestsellers Wie Werbung wirkt - Erkenntnisse des Neuromarketing (Haufe 2006) and Was Marken erfolgreich macht. Neuropsychologie in der Markenführung (Haufe 2009, 2nd Edition).
Other publications by Dr. Christian Scheier / Dirk Held
Associate Professor Dr. Martin Scarabis is the co-publisher of the bestseller Psychologie der Markenführung (Vahlen Verlag 2007) and the author of numerous trade and marketing publications.
