Implicit Marketing
An analytic approach to intuitive buying decisions
Brands develop their effects in the brains of consumers, or more precisely in the implicit system, the so-called autopilots in our heads. We now know from brain research and modern psychology that the autopilot governs the majority of our behavior. The renowned Harvard professor Gerald Zaltman assumes that the implicit system directs up to 95 percent of our buying behavior.
Modern research has provided us with significant new insights about customers’ needs and the effect of brands, products and communication, which have been successfully implemented in marketing practice.
Implicit marketing uses current insights from neuropsychology to manage brands more efficiently and starts this process where the (buying) behavior is created: the implicit system.
