Purchase decisions are predominantly determined by intuitive, implicit processes. The Nobel Prize in Economics was awarded to the psychologist Daniel Kahenman for this finding.
Implicit Marketing, developed by decode, uses this insight to align Marketing activities with the point of decision-making: the implicit system – the 'autopilot' in the head.
The basis of Implicit Marketing, therefore, is science: learnings from behavioral economics, psychology and neuroscience. Above all, how consumers decide and how brands, products and communications are processed by the implicit system.
