A qualified psychologist who is a recognized authority on advertising and marketing psychology and a specialist in implicit consumer research. In his scientific research, the associate professor has primarily focused on the implicit influences on buying behavior. He was one of the first people in Germany to utilize implicit methods to research marketing issues in this process. Until the end of 2007, Martin Scarabis was employed at the Psychological Institute of the University of Munster in the fields of basic research and theory. He received a number of lectureships at the University of Basle, and the Zeppelin University Friedrichshafen.
Associate Professor Dr. Martin Scarabis
(Partner)
