About Us

An interdisciplinary team of experts for implicit marketing

decode is the leading consulting company for implicit marketing and neuropsychological branding. Under the management of the neuroscientist Dr. Christian Scheier and the psychologist Dirk Held, an interdisciplinary team of experts is translating the latest scientific insights in neuropsychology into successful marketing strategies.

In the context of the Implicit Brain Function project, we are cooperating with the renowned California Institute of Technology (USA), one of the world’s leading universities for neuroscience and neuroeconomics.